We have been involved in the Print and Media industries since the early 1990's and have been involved in each of the technologies that we now accept as everyday life. That's why we are in a unique position to help companies with the challenging conditions that now affect this sector.
We've recently reviewed each of the Web-to-Print software products available in the UK as well as those more advanced Cross Media Marketing solutions that are often talked about. There are some great products out there but most have their downsides as well, so please be careful that you have your eyes wide open and a clear plan in place before you sign on the dotted line. You might find our Recent Articles a useful place to start.
We've also developed a range of offerings specifically for the Print and Media sector which you might find useful for your business...
Option 1 - Sales and Marketing.
Part-time Sales and Marketing - Ideal for smaller companies who can't justify an additional sales person but need help with their sales and marketing activities. Work would include:
- Assessing existing marketing material and activities.
- Companies external image - how is it perceived by the market.
- Creation of marketing plan.
- Lead generation - building a prospect database.
- Creating marketing material such as brochures, websites, email shots.
- Manage companies use of social media and online presence.
- Direct selling face-to-face - all accounts won will be handed over as house accounts or to permanent Sales Execs.
Option 2 - Board level consultation.
Part time board member/non executive. Board level participation on a regular monthly basis to assist in the strategic development of the business and help directors/shareholders meet their objectives.
- Strategic business planning, exit strategies, succession planning.
- Special projects such as relocations, mergers and acquisitions.
- Staff reviews, skills analysis and cultural profiling.
- Development of clear sales and marketing strategies to increase market penetration.
- Customer and investor communications through multiple media.
- Information and technology management.
Option 3 - Technology review.
Independent review of companies technical capabilities.
- Hardware infrastructure.
- Business continuity - Disaster recovery, back up regime.
- Staff skill levels and abilities.
- Software review and comparison - are you using the right products? if not, what should you be using? Specific areas: web-to-print, CMM, MIS, CRM.
- Fitness for purpose - do the above meet the needs of the business both now and in the future.
If it's not on the list please let us know what you need, I'm sure we'll be able to help. | 
Print & Media Industry
