Web to print and online purchasing has been a growth area for many years and represents a significant opportunity for printing companies and agencies servicing corporate clients and end users. However the cost of entering this market is significant and needs to be concidered as a major strategic decision requiring substantial capital investment. Choosing the right product and technology is therefore a decision that needs to be researched thoroughly and taken with clear understand.
This report considers both the technical and commercial values of each of the products available in the UK market, and sets out the financial investment and resources that will be needed in each case. We state where the product excels, where it falls short and what the vendor doesn't want you to know. We also look at the return on capital investment and what is the realistic impact on your business - will it actually improve your bottom line.
